Digital Experience Monitoring
In a world where users can switch from one online service to another at the drop of a hat, the quest for user retention demands continuously improving user experience. That can only be achieved if you gain a realistic insight into how your users are using and experiencing your online service.
Digital Experience Monitoring (DEM), which is often also referred to as User Experience Monitoring includes the analysis of how a system is used and how it performs for users of that system, in order to understand variances of such use or performance across different devices, infrastructure and/or services.
The aim of DEM is to gain a clear understanding of what works well for users and what doesn’t so as to continuously improve the experience for users. DEM can be achieved by monitoring the real users as they transact or by executing synthetic transactions that mimic real user actions, each having its place in understanding digital experience. Synthetic Monitoring again can be achieved in different ways, the closest way to true user experience being the execution against real browsers or the actual native client application.
Dynatrace has been a leader in Digital Experience Monitoring and supports both Real User Monitoring as well as Synthetic Monitoring. This provides information about how real users are experiencing the system while they are transacting whilst synthetic transactions provide an early problem detection mechanism when users are not transacting. Additionally, Dynatrace is by far the most powerful APM/AIOPS platform available on the market and provides immediate root cause analysis when user experience is inadequate.
Keysight’s Monitoring Insights is an online digital experience monitoring service based on a synthetic monitoring platform. Unlike most other synthetic Digital Experience Monitoring solutions on the market today, Monitoring Insights mimics the real users’ behaviour more accurately by generating real business transaction flows, using real-world browsers running from multiple data centres.
Keysight’s Real Customer Insights is a user experience solution monitoring real user behaviours and responsiveness of those interactions. RCI 2.0 not only keeps track of performance but focusses on business outcomes such as sales conversions for example for an online store website.